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A downloadable advertisement management application from Google that you can use to better create and organize your online campaigns
AdWords Editor is a software application that enables you to better manage advertising campaigns on Google. It provides a desktop client that you can use to add and manage multiple accounts, as well as administer ads, ad groups, targets, extensions and campaigns.
Clean interface with approachable options
The UI is user-friendly, represented by a normal window with a well-structured layout, where you can get started by adding Google accounts. It is possible to create a list with multiple entries.
Resort to an extensive set of tools for online advertisement
So, you can populate the list with CPC and CPM campaigns, as well as edit their properties when it comes to the campaign name, type, search partners, budget, status, ad rotation, start date, language, mobile bid adjustment, devices, delivery method, exact and phrase matching, and more.
It is possible to replace or append text, change the capitalization, add comments, indicate location extensions, as well as configure dynamic search ads, among other features. Multiple campaigns can be updated at the same time.
In the following stages, AdWords Editor lets you set up and modify keywords, make multiple changes simultaneously, add text ads, dynamic search, product listing, image, WAP text or WAP image ads, organize ad groups, point out placements, audiences, the gender and age, and so on. Information can be backed up and exported to file.
Evaluation and conclusion
The tool comes packed with a wide range of options and customization preferences dedicated to creating and managing Google ad campaigns. It does not put a strain on computer performance, thanks to the fact that it runs on a low amount of CPU and RAM. All in all, AdWords Editor should satisfy the requirements of most experienced users.
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